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 <title>Le Blog de Mathieu Janin / Mathieu Janin's Blog - mjccd.com -  EMJI Ventures - Smartketing.ch - Pleeaase.com - Inbound-PR-Academy.net - Smartketing.ai - Smartketing.eu - CaGlanePourMoi.ch - </title>
 <subtitle><![CDATA[Le blog de Mathieu Janin, conseil en communication diplômé, ancien président de la Société (Suisse) Romande de Relations Publiques, ancien président de l'association faîtière suisse romande des associtions informatiques (ICT-SR). Contient des articles sur la communication d'entreprise, les médias helvétiques et l'évolution du marché ITC depuis la fin du siècle dernier. Passionné par l'évolution de la communication, l'auteur de ce blog s'intéresse aux nouveaux outils de communication tels que le Persuasion Marketing, le buzz, le web 2.0, la communication 2.0 et les nouvelles formes de communication non interruptive. http://www.le-blog-de-mathieu-janin.net]]></subtitle>
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  <entry>
   <title>How to succeed in your content marketing campaign ? (our 8 tips)</title>
   <updated>2020-03-13T16:06:00+01:00</updated>
   <id>https://www.le-blog-de-mathieu-janin.net/How-to-succeed-in-your-content-marketing-campaign-our-8-tips_a557.html</id>
   <category term="smartketing" />
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   <published>2020-03-13T15:26:00+01:00</published>
   <author><name>Mathieu Janin</name></author>
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Although this fact is little known, content marketing is one of the most effective methods of search engine optimization, capable of boosting your ranking on search engine results and attracting new leads. Because of this, you should never overlook the power of content marketing. Incorporate the following ideas into your overall marketing strategy to increase your online success.     <div><b>Our 8 tipps to to succeed in your content marketing campaign</b></div>
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      <img src="https://www.le-blog-de-mathieu-janin.net/photo/art/default/43605728-35929147.jpg?v=1584111592" alt="How to succeed in your content marketing campaign ? (our 8 tips)" title="How to succeed in your content marketing campaign ? (our 8 tips)" />
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      1. Be patient and remember that it takes some to be able to see substantial results from your content marketing campaign. Many people suffer from frustration when they realize the results are long overdue and decide to give up. Be patient !       <br />
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       2. Online article directories are very useful. First, submit your article to one of the most popular directory sites. Then rewrite your article by modifying its content a little before sending it to another online article directory. This way, each of your articles will have unique content and be better accepted by the search engines.       <br />
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       3. Use caution when using content spinning software. The quality of your articles will not be as good, which could damage your reputation. In fact, the time required to correct articles generated automatically with this type of software would be more than enough to create a good quality article.       <br />
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       4. Feel free to share personal information in articles you write to be original. Being honest with readers helps build a better relationship with them.       <br />
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       5. Find valuable and rare information to share with your readers. Doing research online is a good idea, but it is not always interesting. You will probably need to consult other sources, such as books.       <br />
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       6. Do you suffer from blank page syndrome? Search online for new events that relate to your niche to create new and current content. You can also use services that will notify you by email when there is news that may interest you.       <br />
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       7. If you conclude a contract relating to the sharing of your articles, make sure you understand the purpose for which your articles will be used and what are your rights relating to this sharing. In some cases, a site or directory may want to acquire all rights to your articles, and therefore you should know exactly what you are doing when entering into such an agreement.       <br />
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       8. Post regularly. When starting out, many marketers start by publishing every day or once a week, but soon lose their fervor and give up. Without a new publication, you risk losing the attention gained at the start and, at the same time, your readers. What you need to do then is to post regularly at least once a week.       <br />
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       Now that content marketing has no secrets for you, let your imagination run wild! The main thing is to combine emotions, content and formats.       <br />
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       If you want to outsource the creation of your content to a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency <a class="link" href="https://smartketing.ch">smartketing.ch</a> and request a free interview with the 'one of our' smartketers' who will help you develop your online business and publicize your brand.       <br />
       
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  </entry>
  <entry>
   <title>Our 9 tips to launch an effective content marketing campaign</title>
   <updated>2020-03-12T16:33:00+01:00</updated>
   <id>https://www.le-blog-de-mathieu-janin.net/Our-9-tips-to-launch-an-effective-content-marketing-campaign_a552.html</id>
   <category term="smartketing" />
   <photo:imgsrc>https://www.le-blog-de-mathieu-janin.net/photo/art/imagette/43577860-35913790.jpg</photo:imgsrc>
   <published>2020-03-12T16:29:00+01:00</published>
   <author><name>Mathieu Janin</name></author>
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If you have had no experience in content marketing, this may seem easy to you. You may be wondering what could be so difficult to write and publish an article in a dedicated online directory. Try it, and you will probably find that it is a little more difficult than expected. Fortunately, this article will give you all the information you need to get started.     <div><b>Our 9 tips to launch an effective content marketing campaign</b></div>
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      <img src="https://www.le-blog-de-mathieu-janin.net/photo/art/default/43577860-35913790.jpg?v=1584028098" alt="Our 9 tips to launch an effective content marketing campaign" title="Our 9 tips to launch an effective content marketing campaign" />
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      1. Are you lacking ideas for writing your next article? One easy way to fix it is to rewrite an old article from a different point of view. For example, if you write travel articles, try to target a subgroup in this niche. Use your article to provide helpful tips for families on the road, such as how to keep children occupied while driving. You may also want to give advice to seniors who want to travel. Present solutions in the articles you write, and your work will always be sought after.       <br />
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       2. Do a keyword research before writing your article. This consists of researching the terms most sought after by visitors in order to improve your positioning in search engines.       <br />
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       3. Try to use controversy to get more readers. Watch any TV news, and you will quickly realize that they are pulling each show with some controversy. It is not a coincidence. Whatever your political opinion, organizing this kind of debate will attract readers who want to express their opinions and also encourage them to share your content.       <br />
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       4. Look at the publications of other authors in your niche. Identify the themes that are already saturated in order to avoid them and focus on the subjects that are not covered enough and that you can develop further.       <br />
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       5. The content of your article must deliver value to the reader. The subjects you choose to deal with should answer his questions and teach him interesting and new things.       <br />
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       6. Long tail keywords are great for those just starting out in article marketing. Using this method, you will propel your articles to the top of the best search engine results. Long trains generate an average of 50 to 60 clicks per month!       <br />
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       7. To entice consumers to read what you publish, put together a catchy title for your publications. Your headlines must be engaging, they must convince the reader to wonder what is behind the headline. To get there, you can try to formulate a question with your targeted keyword.       <br />
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       8. Be interesting. If you don't bring that little something that will keep the reader entertained, they probably won't want to know more about your business or your offer.       <br />
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       9. Make sure to develop your SEO. Without quality SEO, your SEO within the search engines will be heavily penalized. To understand the usefulness of SEO, you need to understand that search engines strive to provide the best possible experience by combining the search query with quality content. So do your best to ensure the SEO of your content.       <br />
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       Here is the end of this article, your primary goal should be to identify your target audience and understand their online behaviors and habits. The same advice has worked for a number of people before you, why not you?       <br />
              <br />
       If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency <a class="link" href="https://smartketing.ch">smartketing.ch</a> and request a free interview with one of our “Smartketers” who will help you develop your online business and publicize your brand.       <br />
       
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  </entry>
  <entry>
   <title>How to improve the quality of your marketing articles? Our 5 tips</title>
   <updated>2020-03-11T16:04:00+01:00</updated>
   <id>https://www.le-blog-de-mathieu-janin.net/How-to-improve-the-quality-of-your-marketing-articles-Our-5-tips_a549.html</id>
   <category term="smartketing" />
   <photo:imgsrc>https://www.le-blog-de-mathieu-janin.net/photo/art/imagette/43544216-35898234.jpg</photo:imgsrc>
   <published>2020-03-11T15:51:00+01:00</published>
   <author><name>Mathieu Janin</name></author>
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    <![CDATA[
You want to be interested in content marketing to develop the turnover of your online business, but you are not an expert in the field, no problem everything is possible with a little will. The article below presents some very insightful tips and some basics that will help you become a content marketer.     <div><b>How to improve the quality of your marketing articles? Our 5 tips</b></div>
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      <img src="https://www.le-blog-de-mathieu-janin.net/photo/art/default/43544216-35898234.jpg?v=1583939620" alt="How to improve the quality of your marketing articles? Our 5 tips" title="How to improve the quality of your marketing articles? Our 5 tips" />
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      1. Try one of the available programs that can automatically send Tweets to notify your community of the availability of your new content. It is a useful tool if you write frequently and publish a lot of content. Sending Tweets manually is time consuming, so opt for the automatic way!       <br />
              <br />
       2. Make sure your content is unique. Singular content will attract more visitors. They will also be attracted to a scarce resource. So remember to write about your skills, or your personal experiences, in this way you will be sure not to tell stories that we have heard countless times elsewhere. You can, for example, offer explanations on how certain popular and recent technologies work. What is important is that you succeed in developing a reputation with your readers for providing content that is original, if not impossible to find elsewhere than within your content.       <br />
              <br />
       3. Each of your tickets should have a clear message. If your article contains too much information, your readers will be stuffed, bored or even overwhelmed. Determine the message you should convey with your text and emphasize this idea. The feedback from your customers will indeed be more favorable with an easy to understand message.       <br />
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       4. An excellent method for generating backlinks is to use article directories. So be sure to submit your articles to all the major online directories. Among these, there are Powerpress, Annonseo and Dmoz. There are more, so be sure to do your research so that you can generate as many backlinks as possible.       <br />
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       5. In order for your article to be read massively, you need a title that captures the interest of readers. Keep in mind that the title of your article is the first thing your prospect will see, so it should be well worded, catchy and compelling. You should also use keywords relevant to your website in the title tag.       <br />
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       In the digital world, if your site is not visited, you are dead. And one of the most important factors in gaining the attention of internet users is the development of an effective content marketing strategy. Stay curious and don't overlook the weight of information in your strategy.       <br />
              <br />
       If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency <a class="link" href="https://smartketing.ch">smartketing.ch</a> and request a free interview with one of our “Smartketers” who will help you develop your online business and publicize your brand.       <br />
       
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  </entry>
  <entry>
   <title>9 tips for building your online presence by combining articles and marketing strategy</title>
   <updated>2020-03-05T12:12:00+01:00</updated>
   <id>https://www.le-blog-de-mathieu-janin.net/9-tips-for-building-your-online-presence-by-combining-articles-and-marketing-strategy_a541.html</id>
   <category term="smartketing" />
   <photo:imgsrc>https://www.le-blog-de-mathieu-janin.net/photo/art/imagette/43373589-35814926.jpg</photo:imgsrc>
   <published>2020-03-05T11:29:00+01:00</published>
   <author><name>Mathieu Janin</name></author>
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Content marketing is an effective way to promote your products and services online. By creating articles that relate to your offer, you will be able to attract more and more customers. The following tips will help you tap into the immense potential of content marketing.     <div><b>9 tips for building your online presence by combining articles and marketing strategy</b></div>
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      <img src="https://www.le-blog-de-mathieu-janin.net/photo/art/default/43373589-35814926.jpg?v=1583407678" alt="9 tips for building your online presence by combining articles and marketing strategy" title="9 tips for building your online presence by combining articles and marketing strategy" />
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      1. Optimize the title of your ticket. The title is the first element that should grab the reader's attention. Thus, important information should be listed at the beginning, so that the reader's attention is captured.       <br />
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       2. Make sure your posts contain unique and informative content rather than just commercial arguments. Information that is useful to readers and that can only be found on your site will be particularly appreciated by Internet users.       <br />
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       3. Your articles will only succeed if they offer readers something new. Search engines rank articles with new information better than articles that are basically copies. You can even choose to use a writing service, but you have to make sure of their quality.       <br />
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       4. Mention influencers in your articles. By citing the work of influencers in your field, you can let them know and take advantage of their audience when they share your article. This will allow you to recruit new readers.       <br />
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       5. The content you provide on your website should help your reader solve their problem. If your article manages to resolve it, that visitor will likely be interested in the rest of your articles.       <br />
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       6. Structure your article. Content that is easy to read should be clearly and easily accessible. To achieve this, try to incorporate structural elements when creating your web pages such as enumerations, numberings or tables.       <br />
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       7. If you need inspiration to write a new article, consider the type of information your readers are looking for. It is always interesting to read the various comments and messages that your readers leave you.       <br />
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       8. Your article should not be kept in a closed place. Social networking sites are the ideal tools to distribute your article. You can sign up for free on sites like Facebook, Twitter or Linkedin to chat with people who talk about the same topic as you and to publish your content.       <br />
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       9. Stand out from the crowd. To do this, it is important to study your competition in depth beforehand in order to identify strong areas of development. If you realize that your competitors are addressing the same themes for their content, be creative and orient your speech differently. Thus, you will be able to prove your expertise to your readers and strengthen their engagement.       <br />
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       It was the last tip of this article! With the information you've just read, you're well on your way to a relevant and effective content marketing strategy. If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, I invite you to consult the website of my agency <a class="link" href="https://smartketing.ch">smartketing.ch</a> and to request a free appointment with one of our “ smartketers ”which will help you develop your online business and promote your brand.       <br />
       
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  <entry>
   <title>Learn everything you need to know about content marketing</title>
   <updated>2020-03-04T16:34:00+01:00</updated>
   <id>https://www.le-blog-de-mathieu-janin.net/Learn-everything-you-need-to-know-about-content-marketing_a538.html</id>
   <category term="smartketing" />
   <photo:imgsrc>https://www.le-blog-de-mathieu-janin.net/photo/art/imagette/43348722-35802227.jpg</photo:imgsrc>
   <published>2020-03-04T16:29:00+01:00</published>
   <author><name>Mathieu Janin</name></author>
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Developing an effective content marketing strategy requires quite specific knowledge. With techniques to understand. The following tips will help you get started on the path to a successful content marketing strategy.     <div><b>10 tips to help you to develop a successful digital content marketing strategy</b></div>
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      1. The best content marketing campaigns are those that manage to adopt a unique and consistent tone. You must learn to show your emotions through your writing and to create a style unique to you.       <br />
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       2. Your article must be impactful from the first lines. You have to get to the heart of the matter quickly, because this is what will allow your audience to know whether it is worth pursuing or reading it.       <br />
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       3. Perform in-depth research to improve your content. First, you need to identify a recurring problem that your potential customers are frequently facing. Helping people find solutions to solve their problems is what will make your content valuable.       <br />
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       4. Think of a catchy title for your article. Be aware that the first thing readers will see is the title of your article. So you must write a title that will tilt and motivate users to click on your article to discover its content.       <br />
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       5. Do not copy other people's articles. Providing a unique perspective is the best way to impress your readers. The duplicate content detection algorithms used by search engines continue to improve, so it is best to avoid copying text directly from other sites or publishing the same content in several different places.       <br />
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       6. Choose a catchy and relevant title to catch the eye of your visitors. If your titles contain keywords relevant to your field of activity and your products and if your content is interesting and rich, your reputation will quickly spread on the Net.       <br />
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       7. Let people know immediately how the article can help them. Your title should let people know what to expect; if they know it, they are more likely to read it.       <br />
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       8. Vary the structure of your articles by including bullet lists. Sometimes nicknamed “listicle”, a word formed by merging the word list with the word article, this type of structure works wonderfully on the Web. Formats like &quot;10 mistakes to avoid for successful email marketing&quot; are easy to read and easy to share too! Besides, you probably crossed this model while looking for technical information or advice, the lists go up very well in the search engine results.       <br />
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       9. There are many online sites that will pay you a small amount of money each time your article is viewed. So, with all the different choices, you shouldn't have a hard time making money by writing articles online.       <br />
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       So, do you think that with the new knowledge you have acquired, you will be able to enter the world of content marketing? Remember the tips you learned here and be sure to check them out from time to time.       <br />
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       If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, I invite you to consult the website of my agency <a class="link" href="https://smartketing.ch">smartketing.ch</a> and to request a free interview with one of our “ smartketers ”which will help you develop your online business and promote your brand.        <br />
       
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