Social Media Today reports that companies using online personalization technology to create videos and ads outsell their competitors by around 30%
 
 
Even greater is the impact on individual behavior!
A 2019 Epsilon Group study found that 80% of consumers are more likely to purchase if they have a personal marketing experience.
 
 
It was also found that personalized campaigns drive 3-4 times more engagement than generic ones.

Why isn't everyone creating personalized video ads?
Gartner's study found that 65% of marketers feel overwhelmed by the need for more content to help personalization.
If personalized video ads have such an impact, then why aren't more people creating them?

The simple answer is:
Some people don't have the software to create such videos. It is also not possible for everyone to access these softwares.
But
SmartVideo Evolution makes it easy for you to do these things!

}

Until today Simon Warner Along withSmart Video CEO: Dean Gilmore Their team has developed over 10 products in Internet Marketing.

All of their products are a huge success on the market.

E.g.

• DROPMOCK: They sold 1922 units to customers.
• VIDELLO: They sold more than 500 units.
• Smart Video VideoRemix: The original product in the series Smart Video. They sold more than 11,000 units.
• Smart Video Revolution: This was the 2nd product in Smart Video Evolution series. They again achieved huge sales.

In just 5 days, the original SmartVideo launch made $680,000.

SmartVideo Revolution made more than $400,000 with a lower price introduction to the SmartVideo family.
These are all signs that customers trust their products and that the customer service team is friendly and cooperative.

These Types of Businesses Can Benefit From Personalized Videos

• Agents
• Freelancers
• Info Products
• E-Commerce
• Coaching and consulting
• Network Marketing
• Brick and Mortar Businesses
• B2B Lead Generation
• Bloggers and Influencers
• Non-Profit Organizations
• Corporations
• Plus!

If you are one of these people or need a program to create personalized video ads, then give it a shot.

Here's how it works
In just 3 easy steps, you can make amazing videos that are personalized for each follower.
 
 
Their easy-to use, studio-grade editor allows you to import or create videos. You can add FX and other creative elements.
 
 
You can personalize the video's look and sound with simple tags or the groundbreaking SmartSpeech technology.
 
 
With their advanced opt-in, you can post online, on email and on social media to automatically collect leads.
SmartVideo Evolution offers everything you need for creating, editing and sharing personalized video ads.

• No tech experience required
• Push Button Simplicity
• 100% Cloud-Based
• There is no software to install
• Access anywhere, anytime
• Smart Video Evolution: Features
• Unbranded Personal Video Editor
• Canvas Resize
• Import all types of Media, Video & Images
• Video Opacity Settings
• Video Blending Modes
• Animated Transitions
• Dynamic and animated text
• CTAs animated
• Animated Lower Thirds and Personalized Combo Elements
• Audio Fade Out & In
• Professional Special Effects
• These tools are cinematic tools that would make Steven Spielberg smile.
• 70+ SEAMLESS TRANSITIONS
• Goodbye, amateur hour. Your marketing message will be delivered without a hitch.
• 20+ BLENDING MODES
• Easy to use blends, fades, and opacity filter that can be used with just a click of a mouse
• 50+ ANIMATIONS
• Drag and drop to animated your text and images.
• 50+ ROYALTY-FREE TRACKS
• Professional audio tracks are available for SVE users to create ambiance and atmosphere.

You can showcase your videos in your virtual movie theater by using the following features:
1 -- Click Intro
1- Click Outros
Multiple Video Selection
Multiple Image Selection
1 -- Click on Add to Editor Timeline
Wrappers for personalized video
You can also grab viewers attention and reach out to them by voice with...
Personalization of the First Name
Personalization of the Last Name
Email Personalization
Geo City Personalization
Personalization of Geo State
Full Name Personalization
Personalization of images
Personalization on Demand
Opt-in for animated personalization
You can easily enhance your videos with high-quality audio, images and animations from their built-in library of royalty-free assets...

Following features are also integrated into the SmarVideo Evolution Platform

• Stock images of Pexels
• Pexels Stock Footage
• Stock Images of Unsplash
• Pixabay Stock Footage
• Stock Images from Pixabay
• Emojis Animated & Static
• 500+ Niche, High Quality Base Level Videos
• Animated Flags
• Stickers with animated graphics
• Animation for Images
• Animation for Text
• More than 100+ Music Tracks

Because these sites are integrated in their software, you can share your videos on 40+ social media sites.
It supports email integrations of:

• Gmail
• Outlook
• STMP

Their Profit Integrated Maximizer tools can help you maximize your profits. You can record and download your personalized videos to use on Instagram, Vimeo, and YouTube. It includes features such as:

• WebCam Recorder
• Screen Recorder
• Audio Recorder

Smart Video Evolution is superior to other video creation tools
It includes tools and features that are valued in the market.
 
 
This product is so valuable, they offer it for $67 ONE TIME. It is worth the investment.
What are the benefits of different packages and OTOs?
Front End -- Main -- $67
<<<<<<<

• UNBRANDED VIDEOREMIX EXETERIX EDITOR
• 8 Live Projects
• 41 Language, 131 Speakers (Standard Voices)
• 70+ Seamless Transitions
• 20+ DFY Blending Modes
• 50+ Text Animations
• 50+ Royalty-Free Tracks
• Geo Personalization
• Image Personalization
• Email Personalization
• Custom Personalization
• Facebook Personalization
• Opt - In Personalizer
• Custom Personalization Token

}

After launch, $97 per year expires. The price will increase to $197/year.
<<<<<<<

• Template Generator
• Over 1 Million + Pure Quality Base Level Videos
• Smart Speech Professional Upgrade
• Over 120+ Niche Video Scripts
• 50+ Awesome Audio Tracks
• 65 Lower Third Presets
• 30 + Video Overlays
• Social Element
• Stickers, Labels, Emojis & Flags
• Text Masking
• 50 Additional Text Fonts
• Video Wrappers
• Sound Effects Library

• Personalized Video Demo Room
• WebCam Recorder
• Audio Recorder
• Video Agency Landing Page
• Telemarketing Scripts
• 5 Niche Chatbot Templates - 5 Local Business Personalized
• Chatbots
• 5 Chatbot Demo Pages - 5 Local Personalized Local Business
• Chatbot Demo pages that show customers exactly what they are
• getting with their personalized chatbot
• Unbranded Case Studies
• Contracts
• Powerpoint Presentation
• Business Cards
• Bi-Fold Brochure
• Tri-Fold Brochure
• Flyer
• Assistant Video Editor Template
• Media Planner
• Video Contract

• Video in Email
• 350+ Templates
• A library of modules
• Stock images
• Merge tags
• Basic blocks
• HTML editor
• Sustom User Interface styles
• Fonts customized
• Basic blocks can have custom controls
• Settings panel: Custom tabs
• Timer Block
• Autosaving function
• Function Undo-Redo
• Advanced controls

All that's from me guys! Comment below to let me know if you plan on buying it. Please comment below!

If you're looking to purchase it, you can click any of the links I have provided. These are affiliate links and I will get a small commission from vendors when you buy it through my link.

Disclaimer- I will never recommend a product that I don't believe is worthy of purchase or haven't personally used, even if I'm an affiliate.

Refund Policy:
The vendors offer a 7-day money back guarantee.
If you are unhappy with the product after you have purchased it, they will contact you to resolve your concerns. You can still get a refund if you aren't satisfied within seven days of purchase. You can definitely give this product another chance.

We are grateful! Thank you!

FE - Front End: VideoRemix Smart Video Evolution Main


* Unlimited commercial license to sell custom videos at full price! (Value $297)

*100 DFY motivational video clips - ($197 Value)

*60 video quote templates for success (Value $97)

*35 DFY Real Estate Social Media Ads (Value $97)

*50 DFY Social Media Ads ($97 Value)

*150 video overlays for blending modes ($397 value)

 And much more -  
 

Extra Bonus: All In One Video & Audio Downloader - In APP ($297 Value)
 

 

Video Download Sites 
 

Facebook Video Downloader

Twitter Video Downloader

Instagram Video/Photo Downloader

Vimeo Video Downloader

Dailymotion Video Downloader

Tumblr Video Downloader

Buzzfeed Video Downloader

Break Video Downloader

Izlesene Video Downloader

Flickr Video Downloader

Imgur Video Downloader

Liveleak Video Downloader

Odnoklassniki Video Downloader

Tiktok Video Downloader (without watermark)

Mashable Video Downloader

Espn Video Downloader

Imdb Video Downloader

9GAG Video Downloader

VK Video Downloader

Pinterest Video Downloader

Likee Video Downloader

Twitch Video Downloader

Blogger Video Downloader

Audio download sites (value: $197)
 

Soundcloud Music Downloader

Bandcamp Music Downloader

Ted Video/Audio Downloader

Tiktok MP3 Downloader


OTO 1 - OTO1 : VideoRemix SmartVideo Evolution Professional Template Generator  
 

 Bonus : Video Professional Accelerator - ($1,376 value)
 

30 DFY Long-Form Social Media/Blog Post (Value $97)

30 DFY Day Agency Lift Off Videos (Value $97)

6 Sales Manuals for Local Business Owners - (Value $1,182)

The same in-house manuals that our team used to sell over $3 million in custom video. 

(Plan a meeting, convince them to take action, make a sales pitch, discuss pricing, convince them to hire you, Brainstorm ideas)

*Attorneys & Lawyers Decision Makers (Value $197)

*Electronic Communications Decision Makers (Value: $197)

*Financial Services Decision Makers (Value $197)

*Real Estate Decision Makers (Value $197)

*Restaurant Owners - Decision Makers (Value $197)

*Travel Agents - Decision Makers ($197 value)

 

 

OTO 2 - OTO2 : VideoRemix SmartVideo Revolution Agency  

 

Marketing Assets 

Contracts

Powerpoint presentation

Business cards

Two-fold brochure

Three-dimensional brochure

Flyer 

Video editor's assistant template

Media planner 

Video contract

 
OTO3: VideoRemix SmartVideo Evolution Custom AMP Email Builder (Smartmail) 
 

Bonus : 

30 free HTML email templates

Create beautiful, personalized, responsive and interactive email newsletters in 10 minutes with VideoRemix! Our compilation includes updated email templates for 2021. Customise once - use forever! 

 

This has made marketing more critical than ever for many businesses. Much of this marketing needs to be online, with the cost of traditional advertising, particularly television,  prohibitive for many companies currently. Of course, there is another excellent reason to push your marketing focus online in the present. People are spending more time at home (either willingly or because of restrictions on movement) and are going onto the internet more frequently.
 
Here are some marketing ideas you can consider in this time of the Coronavirus.

Yes, times are tight agein at the moment. Trade may have plummeted for your business. You may even not be trading at all for reasons beyond your control. But things will get better after each wave. There is light at the end of the tunnel.
 
That isn’t to say you should underestimate the terrible effects of Coronavirus. They are real. Many people worldwide are catching the virus, with numbers increasing at an exponential rate, and some of them dying. And you may have to cease trading for a while. You may need some assistance, and this will differ from country to country. But you shouldn’t make knee jerk decisions out of panic. Most businesses will survive the chaos, just as they have through wartime, recessions, depressions, and pandemics in the past. You don't want to find that while you shut up shop through panic, your competition rode the waves and was ready for the revival.
 
Even if your income dries up and you need to claim any government assistance available in your country or region, you should keep some digital marketing going. It will keep your business name visible and in people's minds for when customers decide to return. 

People use their social media accounts more than ever during hard times. This is particularly the case if they are scared or uncertain about what is going on around them. If you live somewhere in lockdown, then social media will be one of the most significant forms of communication. 
 
Internet usage has increased dramatically over the last month. While part of this is people turning to Netflix and the other streaming networks when locked-down,  much it is for communication purposes. And social media is now a preferred form of communication for most people.
 
Sure, people may not be thinking about being close to their hairdresser or taking their car in for a service. They may not be allowed to order a takeaway or go to a bar. But they will still be interested in you. They will take particular notice of useful, engaging content you may share, and are likely to remember your name, even if they have never used your services previously.

The best form of marketing is always when you create goodwill. People remember the good thing your business does. 
 
If you can help people get through this time, do so. For example, in Switzerland, the Morand Distillery has  changed over some of its production lines to making hydroalcoholic gel. 


Marketing may not have been foremost in the minds of this company (or other companies making similar decisions around the globe). Still, people will remember their actions when they start to spend money again in the future.

More people are online than ever now. They are also becoming warier of personal interactions. But that doesn't mean that they have lost interest in the businesses around them.  In some cases, enforced time alone has given people more opportunities to make Google searches and research potential items to buy.
 
Quite a few firms devote part of their marketing budget to trade shows, exhibitions, and events. Yet many of these are now canceled, and fewer people are interested in face-to-face meetings. This is particularly the case for B2B companies. Figures released by data intelligence company PredictHQ, show that in February there was a 500% surge in cancellations and postponements of significant events. 
 
You might need to alter your website to reflect current demand better. For instance, if you run a broad sales mix of stock categories, you might want to emphasize your food and home essentials products over more luxury items. In some cases, where government restrictions limit what you are permitted to sell, you might need to alter your website to remove any prohibited items temporarily.
 
However, remember that digital marketing has one significant benefit over most other types of marketing.  It doesn't require any face-to-face interaction. It is also one of the more measurable types of marketing, making it easy to set clear ROI goals.

• Ever heard the saying ‘Pictures are worth a thousand words’? Well, a video speaks a million. To better understand the benefits of video marketing during COVID-19, you should take a look at some of the latest statistics regarding the same.
   
• The percentage of marketers claiming video as an important marketing strategy - 92%
   
• The percentage of marketers that claim video marketing provides them with positive ROI - 88%
   
• The number of minutes people will spend watching video in 2021 - 100 minutes per day.
   
• The percentage of marketers that will continue to use video in 2020 - 99%
   
• The percentage of marketers willing to explore video marketing in the B2B ecosystem - 41%
   
• The percentage of marketers that use Live video - 57%

Now that you know how important video marketing is today, you are all set to understand the benefits of video marketing in 2020. Let’s discuss them in detail.
 
A) Social Platforms Thrive on Videos

Almost 48% of the online social media users have said that they’d share video content with their network of friends if they find it engaging and useful. What it means is that the marketers need to leverage the present market penetration of video content to make an impact on social media. And the opportunities to use video content is growing too. You have Facebook Watch and Facebook Live, Instagram Live, IGTV, Twitch, TikTok, and so many other platforms to push out video content. Even LinkedIn is updating its algorithms to provide a better reach for video content. 
 

B)   Mobile Users Enjoy Consuming Videos

Oh, they love it! As the smartphone and Internet penetration across the world increases, consumers are more likely to consume video content and get hooked to the magic of it. Even today, Americans collectively are used to checking out their phones almost 8 billion times a day ! And to top that, almost 75 percent  of the world population loves consuming video content on mobile. What this essentially means is that video is the only way forward. It is the right time to adapt to meet the demands of your target audience.
 

C) Video Content Commands More Attention

Did you know that an average online user spends 88% more time on a website that has video content on it? Well, that’s how it is today. The demand for consumer attention is never going to drop. And there’s only so much consumer attention to go around. This makes it even more important to execute video marketing strategies for your brand because it used both visual and aural stimuli to capture online attention. This can lead to exponential growth in brand awareness and marketing ROI.
 

D) Video Strengthens Emotional Connections

It’s all about how relatable the content you put out is to your target audience. One of the marketing practices we would definitely recommend you is to create emotional connections with your target audience. During COVID-19, it is so important to maintain communication with your target audience. Showing that you care and are making changes to how you function in order to provide the same value will help you strengthen the business-customer relationship. Video is the best form of content that can help you create brand loyalty over time. We are talking about 94% of the consumers  who claim to recommend a brand that they feel more connected to. Video content helps you to influence the audience at an emotional level and successfully push the message across. Your target audience is more likely to recall an advertisement that made them emotional (laugh or cry) even if they watched it years ago. Videos are that powerful.

E) Video Content Drives Organic Traffic

Here’s another important statistic you should note. Video will be the source of almost 82% of all organic traffic on the Internet by 2021. Brands will be more likely to get ranked on SERPs if they have video content on their website. Google wants to provide value to its online users. And it understands how effective video content is. Therefore, the importance of video marketing in the coming years cannot be ignored. You must do everything it takes to rank your video content on the first page of Google’s search engine.

It’s all very well having an improved digital presence, but that is worth little if people can't find their way to your website. Any business with a website needs to operate good search engine optimization (SEO) principles, if they don’t want to end up lost amongst the competition.
 
Google and the other search companies continually change their search engine algorithms, so you need to ensure that your site frequently changes to keep up with the trends. Good copywriters and content marketers know how to write their content with SEO in mind. Likewise, your developers should be able to ensure that your site operates in such a way to make it easy for the search engines.
 
The aim of proper SEO is that when your potential customers search for keyword terms critical to your industry, your website posts and pages come up near the top of the search results, preferably in the first few positions. There is much competition for these slots, meaning you aim to have better SEO than others in your sector.
 
At the moment, your competitors may be too busy trying to survive than think about the quality of their websites. Exceptional SEO gives you an excellent opportunity to be first off the mark when things recover. 
 
This applies even to those firms in industries most affected by the Coronavirus. As long as you have internet access, you can easily work on your SEO from home. And even if your business has to go into hiatus, good SEO will make it much simpler for you to rebuild.

It probably depends on your industry, but now could be the perfect time to increase your pay-per-click (PPC) advertising. More people than ever are on the internet, giving a greater chance for your ads to appear before relevant pairs of eyes. This can give you a tremendous competitive advantage.
 
 
Of course, you will want to balance this against the possibility that few of your customers may be in a position to use your services. There is little point travel agents using their cash flow for paid PPC advertising at the moment – there are few if any people likely to click on their ads with a genuine aim of buying international travel.
 
However, this is an excellent time for firms wanting to stand out from their competitors in specific sectors, however. For instance, with so many people isolated at home, sales of software useful for home offices will be skyrocketing. And if firms can deliver these digitally, there is no concern about them being caught up in distribution hold-ups. Some products have rapidly jumped up the best-seller lists. 

Have you noticed all those television ads of late that seem irrelevant to the current situation? Television networks have even still been running ads for travel agencies, suggesting you should take time out now to travel the globe. You will also see numerous ads imploring you to go on a consumer spending spree, enjoy Spring Break, and save on brands of toilet paper, long since sold out to panic buyers. 
 
Presumably, these ads are more an indication of the long lead times in the television advertising industry, rather than any genuine belief by those firms advertising that the viewer will suddenly buy their products at the moment (particularly so, if you are in a country experiencing lockdown).
 
Successful marketers move quickly and adapt to the circumstances. There is little point continuing your marketing as normal if consumers are unable or unwilling to buy your usual products at the moment. 

This connects with the previous point. You need to be nimble and adjust to your customer needs.
 
Smaller businesses may have to modify their operations for the situation. If you run a fast food store in an area not yet locked down, you might have to consider temporarily closing down your in-store dining facilities and ramping up your takeaways. If you are a gym that has to close its doors for a while, you might want to make some videos of exercise routines your clients can do at home, uploading them every day to YouTube.

It is more important than ever now to keep a close eye on your marketing data. Take notice of what works and do more of that. If previously successful marketing currently lacks impact, it has become irrelevant; reduce or stop that type of marketing for a while.
 
This should, of course, be your everyday philosophy. Examine the data; see trends; make changes as required.
 
It is relatively simple to determine the ROI of digital marketing activities. You just need to identify a specific marketing goal for each campaign and decide the relevant metric to measure.

If you are in lockdown, you probably have more time on your hands than you are used to. Just because you may feel stuck at home, doesn't mean that you can't plan for things once the Coronavirus crisis comes to an end. 
 
Many marketers complain that they are always busy and haven't got the time to do such things as analyze their website performance and check on their SEO. Well, if you are in lockdown, you have plenty of time now.
 
Now is an ideal time to plan your future marketing and how you will get yourself back up and operational gain. Depending on your situation, you may have to plan your marketing rebirth on a shoestring budget, but digital marketing doesn’t have to be overly expensive. This is one of the reasons that you still need to keep your website up-to-date and keep on updating your social pages. If they still exist, you won't have to spend time rebuilding them from scratch when the world comes back to life again.
 
As well as spending the time to check the current performance of your website and existing marketing, making appropriate changes as needed, you could also begin to plan out your recovery content. Sketch out your future campaigns, create content, write scripts for videos, and anything else that you can do by yourself without being in your full work setting.

if you need a helping hand with your marketing, contact us and book a free consultation   with me as soon as possible. We will gladly help you to develop your visibility and your online attractiveness to allow you to conclude new online sales in the short and medium term!

As the relationship between brands and consumers evolves, we are seeing the expansion of personalization in nearly every sector. The continuous exchange of information has made the public more resistant to even the most creative forms of advertising. When it comes to getting users involved at critical touchpoints, personalization continues to be an essential strategy for cutting through the noise.

Personalized marketing integrates different types of communication tools, such as email, blogs, and social media, to ensure a personalized customer journey for each user. Personalization is based on the acquisition of consumer data to build unique experiences that aim to satisfy specific needs or requirements.
Statistics show that 90%  of consumers are more likely to shop with brands that recognize them and provide relevant offers and recommendations accordingly. Here, personalization can fuel  communication that provides the right content to the right person, at the right time. 
Consumers are increasingly open and predisposed to personalized interactions. The most powerful means of communication from this point of view is certainly video. As Improove  claims, the video format is able to reach consumers with unprecedented suggestive power and emotional involvement.

Incorporating personalized videos as part of your communication strategy can offer a number of advantages, such as:

• Increased conversion
• Deeper customer relationships
• A better understanding of your target audience 
• Improved loyalty and brand affinity
• Higher ROI from advertising
• Streamlined and efficient sales cycle

According to a study by Hubspot, consumers continue to prefer videos to follow the brands they are interested in.
In 2020, 85% of companies will use video as a marketing tool, and it continues to be the preferred medium for users. Research from Smart Insights  on video trends in 2020 report that people prefer to watch videos whenever possible:

• 72% prefer to get to know a company through video rather than text
• 53% of people who have interacted with a corporate video plan to visit the brand’s website

With its unique ability to connect ideas and inspire emotion, the video is the most widely used means of marketing ideas, products, and services. According to a Forbes  article, adding personalization is the only way to create a memorable and unique audience experience. Otherwise, it is increasingly difficult to differentiate yourself from other brands by using similar styles and forms of video marketing. Instead, personalized videos can help you stand out. 

A video is personalized when it refers directly to the recipient during narration. A personalized video contains information and details that are relevant and of interest to the user. With the growth of Artificial Intelligence (AI), it is possible to access user data like never before. Personalization involves using user data and statistics to create personalized messages that are addressed to each user.
 
The benefits of using personalized videos
The addition of personal elements directly inside the video, such as displaying the recipient’s name, their email, their professional title, their profile image, the company name or logo, can have a great emotional impact on the viewer and make them more willing to engage with the content.  Everyone likes to feel special.

Personalized videos have the power to add important details about the individual viewer, such as his or her personal name, their photo, and the name of their employer. For companies, the main advantage is being able to send the same type of video (in terms of graphics and layout), while ensuring the same capacity for personalization. With the personalized video, you can reach thousands of people with a communication that is perceived as unique to each individual. 
 
Personalized video vs one-to-one video
Personalized video uses a technology that can also be applied to a group, such as a company or a sector. In fact, within the video, it is possible to include a company name, a logo, or even specific text to support your communications objectives.

One-to-one videos can be created for completely personal communication for the potential customer, such as booking a meeting, offering a mini-demo, or delivering an account to customer service. Despite this, it is difficult to use the same video project, as it is more complicated to edit it in terms of layout and graphics.

Personalized videos solve this problem, thanks to a simplified editing process in terms of narration, using metadata. The videos can be adapted for different communication models depending on the touchpoint with which the user comes into contact during the customer journey. 

Producing personalized videos requires a little more work, but once created, they can be archived in a video library for quick submission to larger lead databases. Personalized videos are more scalable than one-to-one videos. This is because instead of producing new, relevant content, you are editing existing content (via production methods) to include new information or metadata related to the recipient.

These features make personalized video effective for multiple purposes, and they can be easily inserted into emails and landing pages. Personalized video is often used in content marketing strategies to increase awareness of the brand’s services or products. The end result is to improve customer satisfaction and increase conversions and revenue.

Our smartketing.ch agency produces digital contents (in English, German and French) and personalized videos specially designed for the budgets of SMEs and freelancers. Book your free consultation  so that we can define the right marketing strategy to develop together to get new leads and grow your business online.

Personalized Video is a similar process. Our process replaces the Microsoft Word document with a smartvideo file or template, and instead of using a Microsoft Excel spreadsheet for data, we use a couple of different sources: Google Sheets or a JSON data feed.

Now that we have a means to dynamically assemble a video based on available data, what steps are involved in a typical Personalized Video project?  The process is similar to the video production process for a single video, but also must consider production of personalization segments needed for each recipient of a personalized video.

Conceptualize
First we look at the overall message we’d like to convey to our group of video recipients, and break the script down into elements that can be personalized based on the data we have available. We have the ability to vary:

• video segments
• audio segments
• text blocks
• images

Post Production
Video and audio segments are then produced, which incorporate the personalization that we’ve identified in the conceptualization stage. With client approvals of all individual segments that will make up any personalized video, we assemble an After Effects file, which includes layers that will contain the variable content. The After Effects file is the document that will be merged with the data source to create each personalized video.

Versioning
Versioning, the creation of unique videos from one video template, can consist of just a few videos to a virtually unlimited number of videos. It is critical that the versioning process be optimized for speed. The rate-controlling step is the processing done within After Effects for each personalized video. Processing a large number of personalized videos can be trimmed by hours, even days, by being deliberate about certain production factors. Factors that affect render times are:

• Consistency of video parameters between elements that make up a versioned video — using some video segments rendered at 720p, and others rendered at 1080p for a final rendered video that will be 720p takes more time than one that is made up of segments that are all 720p
• Complexity of After Effects effects that are rendered uniquely in each versioned video — render out complex effects into the video segments, rather than have After Effects render the effects with every versioned video
• Duration of final versioned video

Transcoding
The versioning process results in a group of videos, typically of high resolution, and high data rate.  In order to convert the videos into a more network friendly video size, we transcode the file into a more appropriate size.  The program we use to do this is FFMPEG, a free, industry-standard application.  The transcoding process is substantially quicker than the versioning process, but essential for delivering videos that customers can play back on any device and play under a wide range of connectivity speeds.

Hosting
Final video sizes are generally too big to email as an attachment to a customer. Instead, we typically email a unique link, which links to a video player page with their video. We host videos with Amazon Web Services’ (AWS) S3 service. The service is highly available, low cost, and provides the ability to manage files through an expiration service, so that videos are deleted after a reasonable amount of viewing time.

Playback
There are two methods in which videos can be shared with customers:

• Email/texting of a direct link to the video’s URL on AWS. This is perhaps the easiest approach, but bypasses any real opportunity to gather playback statistics.
• Webpage with video player. We typically construct a webpage with an embedded JWPlayer player. Customers are sent a unique URL and query string that identifies the page and video that should be played when accessed. Not only do users get a better presentation of their video, but we’re able to gather video-related statistics regarding playback.

Our Smartketing agency produces personalized videos specially designed for the budgets of SMEs and freelancers. Book your free consultation    so that we can define the right marketing strategy to develop together to get new leads and grow your business online.