Art illustrations basically involves use of things such as street art, stencils, flyers and pamphlets, graffiti, and the like to pass on a message. And for such illustrations to be effective, one has to put their power of creative imagination to best use.
Unfortunately, that’s not easy as it sounds. If you’ve never done this before, it would be best if you first begin by familiarizing yourself with the creative process. Nonetheless, there are multiple ways to skin a cat, and here’s one of them.
You really don't have to come up with new ideas. Instead, you can borrow from old successful ideas and find a way to improve on them or tweak them a little bit to make your own unique campaign.

Jeep's stair advertisement remains one of the best art illustrations examples of guerilla marketing. Capitalizing on its reputation as a car that can go places other vehicles can't, the ad created parking spots in unusual places, such as stairs, as in the image below.

The campaign was a success judging by the buzz it generated online and offline around the brand.

Another ad that ranks among the few successful guerilla marketing examples is the Alex SEO crisis campaign. To depict the realities of homelessness in a grim way, the campaign went ahead and drew chalk outlines of human bodies on the streets and walls across major cities in the world, like in the following image:

Source: Trade Hunter
 
They paired the images with facts about homelessness relevant to each city. This gave rise to debates, created awareness, and inspired action, and the majority of these came from commuters who ran into the art.
Generally, you can use art in a clever way to achieve numerous things with your brand without spending much.
 

Besides surprising your audience through the different creative ads positioned in their surroundings, you can also involve them in your ad. What sets this kind of ad apart is that it's an easy and comparatively better way to reinforce your brand into the minds of your prospective customers.

Of the many guerilla marketing examples you could try in this category, one that has stood out is a flash mob. It works because it's hard for people to ignore when, out of the blue, an unassuming group of performers start to dance, sing, or act in an active and busy space.
The T-Mobile Flash Mob dance at the Liverpool Street Station, for instance, remains popular to date. 350 dancers took commuters by surprise at the station and the ad successfully strengthened the brand's image and increased user engagement. Watch it below.
 
Video link: https://youtu.be/VQ3d3KigPQM
 
Another ad that took audience participation to a whole new level was Labello Lip Balm's Kissing Point in which a spot was provided for the audience to part from their loved ones with a goodbye kiss. The train station Kissing Point below is a famous example.

With such an ad, participants are likely going to take photos and share on social platforms, which could have a positive effect on your brand. Should you create such a campaign, it's best if you come up with a hashtag that those who get involved could use.
You can also use competitions and games in a creative way that will get your audience involved in your event.

Even though plenty of guerilla marketing tactics seem to appear to do well in the real world, there's a chance to take this online and be equally successful. But you have to remember that the rules of game don't change. In other words, a guerrilla marketing campaign always has to be drastic, unexpected, temporary, or humorous, in addition to being inexpensive and customer-centric. You could use the different tools available online to pass your message.

Video stands out as one of the best tool today due to its potential. This is evident in many statistics, some of which state that nearly 50% of internet users scout for videos related to a product or service to watch before they visit a store.

Those that emerge successful mostly utilize technologies such as video personalization, which is a creative way to surprise and delight your viewers. Compared to other guerilla marketing tactics, most of which require time, energy, and plenty of resources, videos that incorporate this kind of technology provide a more convenient way to get the attention of an audience.

A website is another great tool for this. You can use it to launch a contest, offer a free give-away, issue a challenge to your target audience, and so on.

The Blair Witch Project is a perfect example of guerilla marketing that utilized a website . By making the movie appear real through fabricating news stories about the characters and making the audience constantly guess whether the movie was a real-life documentary or fiction, the movie was able to spark a huge debate among its fans and gain popularity.

Other online tools you can use include emails, online games, webinars, social networks, and e-books, just to name but a few.

 

Before going ahead with your guerilla marketing campaign, take time to evaluate the effect it may have on people who may not be familiar with your brand, product or service, or on the environment it is placed in.
IBM's Peace, Love, and Linux graffiti campaign is a classic example of guerilla marketing blunders. After spraying peace symbols on walls and sidewalks, like in the image below, the supposedly biodegradable stencils refused to wash off as they anticipated.

Thus, the company had to resort to extra measures to remove the ads. Later on, the city fined the company $100,000 plus an additional $20,000 in cleanup costs.

Other than that, also make sure your guerilla marketing campaign doesn't break the law. Note that in some cases you may require special permits or permission from property owners before proceeding with your idea. Should you skip this step, you risk ruining your brand's reputation and getting fined for your avoidable mistakes.

Even though the majority of guerilla marketing ideas seem to have a limited reach, the greatest reward from these techniques is that you get to make an extremely valuable impression with your audience. However, at the same time, there’s an opportunity to expand your reach with techniques such as the use of  videos that incorporate video personalization technologies, not forgetting to mention that they perform well in attracting the attention of an audience.

Above everything else, with guerilla marketing, there’s no limit to your creativity. And despite the risk that an idea may fail to work, you won’t have much to lose, besides the fact that your brand could suffer. However, should your idea work, you stand a chance to reward your brand with a level of exposure not possible to acquire through any of the other ways.

 
If you want to outsource the creation of your content to a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency smartketing.ch   and request a free interview with the 'one of our' smartketers' who will help you develop your online business and publicize your brand.

1. Be patient and remember that it takes some to be able to see substantial results from your content marketing campaign. Many people suffer from frustration when they realize the results are long overdue and decide to give up. Be patient !

2. Online article directories are very useful. First, submit your article to one of the most popular directory sites. Then rewrite your article by modifying its content a little before sending it to another online article directory. This way, each of your articles will have unique content and be better accepted by the search engines.

3. Use caution when using content spinning software. The quality of your articles will not be as good, which could damage your reputation. In fact, the time required to correct articles generated automatically with this type of software would be more than enough to create a good quality article.

4. Feel free to share personal information in articles you write to be original. Being honest with readers helps build a better relationship with them.

5. Find valuable and rare information to share with your readers. Doing research online is a good idea, but it is not always interesting. You will probably need to consult other sources, such as books.

6. Do you suffer from blank page syndrome? Search online for new events that relate to your niche to create new and current content. You can also use services that will notify you by email when there is news that may interest you.

7. If you conclude a contract relating to the sharing of your articles, make sure you understand the purpose for which your articles will be used and what are your rights relating to this sharing. In some cases, a site or directory may want to acquire all rights to your articles, and therefore you should know exactly what you are doing when entering into such an agreement.

8. Post regularly. When starting out, many marketers start by publishing every day or once a week, but soon lose their fervor and give up. Without a new publication, you risk losing the attention gained at the start and, at the same time, your readers. What you need to do then is to post regularly at least once a week.

Now that content marketing has no secrets for you, let your imagination run wild! The main thing is to combine emotions, content and formats.

If you want to outsource the creation of your content to a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency smartketing.ch and request a free interview with the 'one of our' smartketers' who will help you develop your online business and publicize your brand.

1. Are you lacking ideas for writing your next article? One easy way to fix it is to rewrite an old article from a different point of view. For example, if you write travel articles, try to target a subgroup in this niche. Use your article to provide helpful tips for families on the road, such as how to keep children occupied while driving. You may also want to give advice to seniors who want to travel. Present solutions in the articles you write, and your work will always be sought after.

2. Do a keyword research before writing your article. This consists of researching the terms most sought after by visitors in order to improve your positioning in search engines.

3. Try to use controversy to get more readers. Watch any TV news, and you will quickly realize that they are pulling each show with some controversy. It is not a coincidence. Whatever your political opinion, organizing this kind of debate will attract readers who want to express their opinions and also encourage them to share your content.

4. Look at the publications of other authors in your niche. Identify the themes that are already saturated in order to avoid them and focus on the subjects that are not covered enough and that you can develop further.

5. The content of your article must deliver value to the reader. The subjects you choose to deal with should answer his questions and teach him interesting and new things.

6. Long tail keywords are great for those just starting out in article marketing. Using this method, you will propel your articles to the top of the best search engine results. Long trains generate an average of 50 to 60 clicks per month!

7. To entice consumers to read what you publish, put together a catchy title for your publications. Your headlines must be engaging, they must convince the reader to wonder what is behind the headline. To get there, you can try to formulate a question with your targeted keyword.

8. Be interesting. If you don't bring that little something that will keep the reader entertained, they probably won't want to know more about your business or your offer.

9. Make sure to develop your SEO. Without quality SEO, your SEO within the search engines will be heavily penalized. To understand the usefulness of SEO, you need to understand that search engines strive to provide the best possible experience by combining the search query with quality content. So do your best to ensure the SEO of your content.

Here is the end of this article, your primary goal should be to identify your target audience and understand their online behaviors and habits. The same advice has worked for a number of people before you, why not you?

If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency smartketing.ch and request a free interview with one of our “Smartketers” who will help you develop your online business and publicize your brand.

1. Try one of the available programs that can automatically send Tweets to notify your community of the availability of your new content. It is a useful tool if you write frequently and publish a lot of content. Sending Tweets manually is time consuming, so opt for the automatic way!

2. Make sure your content is unique. Singular content will attract more visitors. They will also be attracted to a scarce resource. So remember to write about your skills, or your personal experiences, in this way you will be sure not to tell stories that we have heard countless times elsewhere. You can, for example, offer explanations on how certain popular and recent technologies work. What is important is that you succeed in developing a reputation with your readers for providing content that is original, if not impossible to find elsewhere than within your content.

3. Each of your tickets should have a clear message. If your article contains too much information, your readers will be stuffed, bored or even overwhelmed. Determine the message you should convey with your text and emphasize this idea. The feedback from your customers will indeed be more favorable with an easy to understand message.

4. An excellent method for generating backlinks is to use article directories. So be sure to submit your articles to all the major online directories. Among these, there are Powerpress, Annonseo and Dmoz. There are more, so be sure to do your research so that you can generate as many backlinks as possible.

5. In order for your article to be read massively, you need a title that captures the interest of readers. Keep in mind that the title of your article is the first thing your prospect will see, so it should be well worded, catchy and compelling. You should also use keywords relevant to your website in the title tag.

In the digital world, if your site is not visited, you are dead. And one of the most important factors in gaining the attention of internet users is the development of an effective content marketing strategy. Stay curious and don't overlook the weight of information in your strategy.

If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency smartketing.ch and request a free interview with one of our “Smartketers” who will help you develop your online business and publicize your brand.

1. One of the keys to succeeding in your articles is choosing the right keywords to use. Avoid paying hundreds of dollars to find your keywords and use Google services to find keywords for free. Also, if you keep track of what works for your site, it will help you improve your results.

2. Be strategic when choosing the topics to cover in your articles. Sometimes you forget the knowledge you worked on at the start of your career.

3. Use directories to reference your promotional writing. First locate the best article directories online and publish your article. Once that is done, rewrite it with slight modifications to your ideas, then submit it to a different directory. This ensures unique content for all of your posts, which in turn will generate better results on the major search engines.

4. Social media are best friends with article marketing. Using your Twitter and Facebook accounts is a good way to obtain a number of important contacts and therefore also to convince more easily.

5. Unless the website hosting your articles has a policy of periodically deleting old content, your articles will still be available to Internet users. This longevity means that your tickets can direct traffic to your site for an undefined period of time. You can even use articles to promote your other articles to greatly expand your network and readership.

6. Your articles must be found if you want them to spread the word about your business. So you should submit your articles to different online article directories to increase your chances of being read, which is the goal of article marketing.

7. It may be best to outsource the writing of articles from your website to freelance copywriters who may be more qualified than you. Use only quality articles that provide relevant content, as poorly written articles can repel readers.

Here, in conclusion, keep your goals in mind and put into practice what you have just read. Now it's up to you to find the way, based on the previous ideas, to develop your own content marketing strategy.

If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, do not hesitate to consult the website of our agency smartketing.ch and request a free interview with one of our “Smartketers” who will help you develop your online business and publicize your brand.