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5 Features the Best Video Marketing Software Offers

Mercredi 26 Août 2020

These days, it’s practically a given that you’ll be using video in your digital marketing campaigns. But when it’s time to get started making videos, you’ll want to make sure you’re using the most effective and best video marketing software.
As with most online products, multiple options exist, and it can be difficult to narrow down the choices until you can be sure you’ve found the best product. Online video marketing software is no different, and while each product will have some niche, certain features are more vital than others in the competitive world of marketing.
After researching many similar products, we’ve put together the top five essential functions that good marketing video software should be able to do.


1. CTAs

Our ultimate reaction to any story depends on the ending, right? Those final moments determine if we walk away elated, frustrated, satisfied, or wanting more. It’s just the same with your marketing videos. Creating compelling content is key to engaging your audience, but the ending will determine what they do with your content.
For this reason, the best video marketing software will be one that allows you to insert clickable calls-to-action inside your videos, ensuring that your audience walks away with a feeling of satisfaction. Adding clickable CTAs after your message gives the audience a tangible action to take related to your service or product. Not to mention, analytics gurus at KISSmetrics found that using a CTA in a video gets 380% more clicks than web page sidebar CTAs.

2. Simple Editing

No matter your expertise level when it comes to using video marketing software, it will behoove you to choose software that’s intuitive, simple, and functional. You’ll save time and resources if you prioritize functionality over every single fancy feature possible. Many video marketing softwares have different levels or plans, so you can upgrade features once you’ve gotten the hang of using the software.
Remember, you’re paying for video marketing software so that you don’t have to create your videos from scratch, meaning you get to focus more energy on the client side, not the technical side

3. Extensive Library

Building on the previous point, another feature that ensures functionality and simplicity for you is to choose software that comes with a robust library of templates and video options. As well, look for one that easily allows you to import your own media into the video, so that your soundtracks or images fit seamlessly into the templates.
The best video marketing software contains a wealth of inspiration and resources for you as you create your marketing videos.

4. Integration

Integration is crucial to your video marketing success because you want to ensure that your videos are reaching the widest possible audience. Good video marketing software can take care of most of this for you, saving you the headache of figuring out how to make lots of different systems compatible.
For this reason, you’ll want to choose software that integrates with common media, autoresponders, and top marketing platforms. An extensive library doesn’t mean that you can’t add your own company-specific media in, and once you’ve created your video, you want to be able to distribute it through various channels to test what’s most effective: emails, Facebook ads, Youtube, etc.

5. Personalization Features

Personalization matters in marketing because it lets your audience know that you’re doing your best to tailor advertising experiences for them. Being known and seen is a basic human desire that personalization directly confronts. Hence, its effectiveness in marketing: HubSpot reports that personalized CTAs convert 42% more visitors into leads than non-personalized ones.
When considering the options for marketing video software, using one that features this cutting-edge marketing tactic will make a big difference in your ROI. Personalization can increase click-through rates by up to 985%: It’s an effective and simple way to transform your marketing, with the right software.

Final Thoughts

Our Smartketing agency produces personalized videos specially designed for the budgets of SMEs and freelancers. Book your free consultation   so that we can define the right marketing strategy to develop together to get new leads and grow your business online.
Mathieu Janin


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