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Mathieu Janin 1.0

fcmv2013

Actualité locale de Savigny et Forel (Lvx), du Jorat et de la région Oron-Palézieux

Mon premier mois d'expériences avec le logiciel Builderall

Mein erster Monat Erfahrung mit Builderall

inbound, outbound, allbound

Élection communale 2021 à Montet (Glâne)

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Votre Plan Marketing en 1 Page

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Tags (19) : digital marketing agency for small and medium enterprises in Switzerland

Facebook vs. Apple iOS 14: How to understand this titanic battle and its stakes as a marketer/manager or small business owner

Mathieu Janin | 11/03/2021 | smartketing

If you're a business owner who uses social media as part of your digital marketing strategy, you've probably heard about the recent Apple iOS changes regarding Facebook ads - namely that iOS 14 will prevent your ads from being as effective as they once were. These aren't the headlines that business...

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How to Write a Strong and Clear Agency Brief

Mathieu Janin | 08/12/2020 | smartketing

The best briefs are insightful, provocative, and… brief… I have been a marketing and advertising professional for close to 30 years. Between branding, marketing, advertising, direct marketing, and media, I have written more briefs than I can count. A brief is a document that is provided to an...

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How To Plan content marketing for 2021

Mathieu Janin | 03/12/2020 | smartketing

So far, 2020 hasn’t been the year that everyone looked up to. Understandably, digital marketers are already looking forward to 2021 and will be doing their best. Still, can future plans ever be complete without the assessment of the past? Content marketing, along with overall digital marketing, saw...

Why Small Businesses Need a Marketing Strategy and what should be in it...

Mathieu Janin | 02/12/2020 | smartketing

I’ve had a lot of conversations with small business owners and I was surprised that so many don’t have a proper marketing plan in place. Based on these conversations, this seems to be for several reasons… They are performing marketing day to day, not looking forward They have limited budgets so...

Our 5 Digital smar(t)keting Tips for Christmas 2020

Mathieu Janin | 20/11/2020 | smartketing

Christmas should be a little bit different this year, which means your Digital Marketing will need to be adjusted accordingly. An increase in online sales, social media engagement and virtual customer service are all things to look out for this year when revising your digital marketing plan. Here...

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Why you need video testimonials to increase your revenue and brand awareness

Mathieu Janin | 07/10/2020 | smartketing

Entrepreneurs often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be...

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5 Video Best Practices Guide For Marketers (And Tips)

Mathieu Janin | 31/08/2020 | smartketing

Looking at the many digital marketing trends that are popular today, one can’t help but notice the dominance video enjoys over its peers. Statistics about its influence continue to crop up very often, each bearing witness to the fact that video has shaped current marketing practices and will keep...

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5 Features Your Video Marketing Templates Need to Have (2 Examples)

Mathieu Janin | 27/08/2020 | smartketing

Did you know that the average video only retains 37% of viewers until the final second? In today’s fast-paced digital world, the influx of information is unceasing and, even more importantly, it’s relentlessly evolving to capture the consumer’s attention in any way possible. So what’s the key to...

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5 Features the Best Video Marketing Software Offers

Mathieu Janin | 26/08/2020 | smartketing

These days, it’s practically a given that you’ll be using video in your digital marketing campaigns. But when it’s time to get started making videos, you’ll want to make sure you’re using the most effective and best video marketing software. As with most online products, multiple options exist, and...

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4 of the Best Promo Video Ideas Broken Down in 3 Top-Notch Examples

Mathieu Janin | 25/08/2020 | smartketing

When it comes to marketing your company or product, you might wonder what role a promo video could play in your efforts. Well, we’ve talked about the power of story on this blog before, and its potential is put to best use when you’re looking for an effective way to engage your audience without...

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4 Best Call-To-Action Video Examples (& How to Optimize One)

Mathieu Janin | 24/08/2020 | smartketing

Try to think about the times you found yourself signing up for a service, trying out a product, visiting a website, subscribing to a channel, sharing your contact info, or downloading an ebook. Many of us can admit that we mostly did it because a good call-to-action (CTA) convinced us to do so. And...

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3 Personalized Marketing Examples that Work (We Show You Why!)

Mathieu Janin | 20/08/2020 | smartketing

When someone calls you the wrong name, it feels annoying at best and isolating at worst, right? Being an identical twin, I’m so used to responding to both my name and my brother’s that it hardly fazes me anymore, but I still get a twinge of angst when I’m called her name. I think, Really? You can’t...

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How to succeed in your content marketing campaign ? (our 8 tips)

Mathieu Janin | 13/03/2020 | smartketing

Although this fact is little known, content marketing is one of the most effective methods of search engine optimization, capable of boosting your ranking on search engine results and attracting new leads. Because of this, you should never overlook the power of content marketing. Incorporate the...

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Our 9 tips to launch an effective content marketing campaign

Mathieu Janin | 12/03/2020 | smartketing

If you have had no experience in content marketing, this may seem easy to you. You may be wondering what could be so difficult to write and publish an article in a dedicated online directory. Try it, and you will probably find that it is a little more difficult than expected. Fortunately, this...

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How to improve the quality of your marketing articles? Our 5 tips

Mathieu Janin | 11/03/2020 | smartketing

You want to be interested in content marketing to develop the turnover of your online business, but you are not an expert in the field, no problem everything is possible with a little will. The article below presents some very insightful tips and some basics that will help you become a content...

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Boost the Results of Your Content Marketing With These Tips

Mathieu Janin | 09/03/2020 | smartketing

Content marketing is a very popular way to promote your business online. You certainly won't be able to become a content marketing expert instantly. However, the following article will offer many tips and techniques that will help you master the basics of content marketing. 1. One of the keys to...

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Learn everything you need to know about content marketing

Mathieu Janin | 04/03/2020 | smartketing

Developing an effective content marketing strategy requires quite specific knowledge. With techniques to understand. The following tips will help you get started on the path to a successful content marketing strategy. 1. The best content marketing campaigns are those that manage to adopt a unique...

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9 Content Marketing Techniques That Will Help You Succeed

Mathieu Janin | 02/03/2020 | smartketing

There is a lot to learn about content marketing and a lot of success that can go along with this knowledge. This article offers some great tips that will help you capitalize on the incredible potential of content marketing. 1. You can online tools to get an idea of the average number of monthly...

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7 Tips to Strengthen Your Online Presence Through Content Marketing

Mathieu Janin | 27/02/2020 | smartketing

If you do not have any experience in content marketing, it can be difficult to take advantage of it without at least knowing its basics. This article can help you stay optimistic about your success. 1. You have to invest in reading to become a better writer. Reading increases your comprehension...

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Les News

Marketing-Trends, die man 2025 im Auge behalten sollte: Erkenntnisse von Neil Patel

11/11/2024 - Mathieu Janin

Tendances marketing à surveiller en 2025 : Le point de vue de Neil Patel

11/11/2024 - Mathieu Janin

Marketing Trends to Watch in 2025: Insights from Neil Patel

11/11/2024 - Mathieu Janin

PopLinks 2024 Launch: Unlocking the Power of Live Events with Innovative Software

27/08/2024 - Mathieu Janin

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