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The Smartketing® System diagram: the customer journey from See to Stay across the 5+1 levers, taking a business from invisible to indispensable
Most local businesses compete on visibility. The ones that win compete on indispensability.
Today I'm making it official: SMARTKETING EVOLUTION™ is live — and with it, the complete system I've spent 30 years refining to help local businesses stop relying on luck and start growing on purpose.
If you run a local business, you already know the feeling. You're good at what you do. Your customers like you. And yet growth still feels like a coin toss — a good month, a quiet month, a referral here, a slow week there. The problem is almost never effort or talent. It's the absence of a system.
SMARTKETING EVOLUTION™ is built on six connected levers — what I call the 5+1 lever system — that turn scattered marketing tactics into one self-reinforcing engine:
• Win back the customers you already earned
• Turn reviews and reputation into trust that sells
• Stay visible to the customers you actually want
• Get found the moment people search
• Automate the follow-up you keep forgetting to do
• And build loyalty that brings them back predictably
Each lever works on its own. Together, they compound — and that's when a business stops being noticed and becomes indispensable.
This isn't theory you read once and shelve. The Complete Pack is built to be used:
• The full SMARTKETING EVOLUTION™ book (268 pages)
• 27 ready-to-use templates — win-back emails, review-response scripts, content calendars, follow-up sequences, loyalty and referral systems, and more
• The complete Indispensability diagnostic to pinpoint exactly where to start
• A 90-day plan so you always know your next move
• Lifetime access to everything
The book is also available in paperback and hardcover on Amazon — because some methods deserve a place on your desk, not just your screen.
To mark the launch, the Complete Pack is $8.99 (instead of $17.99) — but only until June 30. After that, the launch price is gone.
And because I want this to be a genuinely risk-free decision, it's backed by a 14-day guarantee. Put the templates to work. If it's not for you, you're covered.
Thirty years in one system. Built for the businesses that keep their towns running.
— Mathieu Janin
Today I'm making it official: SMARTKETING EVOLUTION™ is live — and with it, the complete system I've spent 30 years refining to help local businesses stop relying on luck and start growing on purpose.
If you run a local business, you already know the feeling. You're good at what you do. Your customers like you. And yet growth still feels like a coin toss — a good month, a quiet month, a referral here, a slow week there. The problem is almost never effort or talent. It's the absence of a system.
What the system actually is
SMARTKETING EVOLUTION™ is built on six connected levers — what I call the 5+1 lever system — that turn scattered marketing tactics into one self-reinforcing engine:
• Win back the customers you already earned
• Turn reviews and reputation into trust that sells
• Stay visible to the customers you actually want
• Get found the moment people search
• Automate the follow-up you keep forgetting to do
• And build loyalty that brings them back predictably
Each lever works on its own. Together, they compound — and that's when a business stops being noticed and becomes indispensable.
What you get in the Complete Pack
This isn't theory you read once and shelve. The Complete Pack is built to be used:
• The full SMARTKETING EVOLUTION™ book (268 pages)
• 27 ready-to-use templates — win-back emails, review-response scripts, content calendars, follow-up sequences, loyalty and referral systems, and more
• The complete Indispensability diagnostic to pinpoint exactly where to start
• A 90-day plan so you always know your next move
• Lifetime access to everything
The book is also available in paperback and hardcover on Amazon — because some methods deserve a place on your desk, not just your screen.
The launch offer
To mark the launch, the Complete Pack is $8.99 (instead of $17.99) — but only until June 30. After that, the launch price is gone.
And because I want this to be a genuinely risk-free decision, it's backed by a 14-day guarantee. Put the templates to work. If it's not for you, you're covered.
Start here
Thirty years in one system. Built for the businesses that keep their towns running.
— Mathieu Janin
SMARTKETING EVOLUTION by Mathieu Janin, available in paperback, hardcover and ebook editions
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