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9 tips for writing an article that converts

Dimanche 1 Mars 2020

Is it true that writing articles can help you promote your business? Can it really work? The answer is yes. However, it is imperative to offer original, targeted and useful content. It could be quite hard and time consuming. To help you, I have put together this list of 9 tools.


9 tips for writing an article that converts

1. Use the "search engine optimization" (SEO) process. What you need is to be in the top of the search engine results, that way you are sure not to be left out and disappear in the mass of hosted sites. In addition, the notion of keywords is notable. Choose the best ones according to their relevance to your field of action, then introduce them in your texts.

2. Do extensive research to improve the quality of your content. Do not write anything until you are sure you are comfortable with the subject. Helping people find solutions to solve their problems is what will make your content valuable.

3. Any article you write to promote your site should have entertaining features for the reader. You need to grab the reader's attention by keeping a conversational tone. Never let the subject matter, as complicated and technical as it is, take precedence over your writing style. To help you, start by writing articles on topics that interest you.

4. Providing your audience with the content they want to read is one of the cornerstones of article marketing. Therefore, if you want people who are passionate about cats to read your articles, you should not write about dogs. So write content geared towards your target audience to grab the attention of your visitors and convince them to come back and even share your articles with other people on social networking sites.

5. Use writers to provide you with quality articles. If you are unable to devote time to writing, or if you have no particular talent for writing, entrust this task to an editor. It costs money, but it will save you time and help you grow your business.

6. Keep a blog. Having a blog can be useful in many ways, especially for content marketing. A good way to accumulate an audience ready to listen to what you have to say would therefore be to keep a blog to post there posts which highlight your know-how, your integrity and your expertise.

7. Find ways to be a better coach. If your market research shows that customers have a certain recurring problem, you can then write an article that will solve the problem. Don't worry if other people have already written articles on the same subject. Obviously, these items were not enough to solve the problem.

8. The quality of your content is more important than the quantity of articles you publish. Customers are looking for information-rich articles. They are not looking for poor, vague content that contains little value. As a result, you should always strive to provide quality content or you will be overlooked by your audience.

9. Segment your article ideas. Structuring your articles is very important both to facilitate the visitor's reading and to be favored by search engines. So, your post should have an intro, conclusion, and well-spaced paragraphs. Cut off all that exceeds by removing all unnecessary words and opting for short sentences.

Contrary to what one might initially think, it is very profitable to spend a little more time on its preparation and editorial, because the return on investment will be much higher than that of a botched article just to "make its quota of content ”.

If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, I invite you to consult the website of my agency smartketing.ch and to request a free interview with one of our “ smartketers ”which will help you develop your online business and promote your brand.
Mathieu Janin


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