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7 Tips to Strengthen Your Online Presence Through Content Marketing

Jeudi 27 Février 2020

If you do not have any experience in content marketing, it can be difficult to take advantage of it without at least knowing its basics. This article can help you stay optimistic about your success.


7 Tips to Strengthen Your Online Presence Through Content Marketing

1. You have to invest in reading to become a better writer. Reading increases your comprehension levels, which allows you to make your writing more fluid. The more you read, the more your writing skills will improve. As long as you persevere, you can read whatever you want.

2. It is a great idea to track the statistics of your articles after you publish them on online article directories. Analyzing the performance of each of your articles by comparing statistics such as the number of daily visitors and viewing time will allow you to determine the subjects and writing styles that are most attractive to your readers. You can then use the results of your observations to create articles that are more relevant to your readership.

3. Try to make bullet lists in your articles. This allows readers to have a more enjoyable time reading your content. Separating your ideas in this way will capture the reader's attention and help them remember it better.

4. Do not blindly follow all of the advice you receive from content branding “experts” . Keep in mind that these “experts” in marketing earn their living by sharing their advice, not by actually applying what they advise. That said, that doesn't mean they have nothing to offer. Just keep in mind that they may lack the experience necessary to support their claims.

5. Need inspiration? Check the net to find news that relates to your niche. By staying up to date on the news related to your field of activity, your site will always keep its freshness and will always be relevant for your readers. Also, be aware that it is possible to configure email alerts using aggregators to be always up to date with the latest news.

6. Create catchy titles. You can't say it enough, but the title is the first thing your visitors will see. So you have to find the title that will tilt and motivate your subscribers to click on your article to discover its content .

7. Define a consistent editorial line. Defining your editorial line will allow you to determine how you want to communicate, the tone you want to use and the words you want to use. In a way, it is a question of establishing editorial standards.

This article should help you understand the importance of content marketing to make more money online. With the tips mentioned here, all your hard work will pay off.

If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed on the swiss market, I invite you to consult the website of my agency smartketing.ch and to request a free appointment with one of our “ smartketers ”which will help you develop your online business and promote your brand.
Mathieu Janin


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