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Learn everything you need to know about content marketing

Mercredi 4 Mars 2020

Developing an effective content marketing strategy requires quite specific knowledge. With techniques to understand. The following tips will help you get started on the path to a successful content marketing strategy.


10 tips to help you to develop a successful digital content marketing strategy

1. The best content marketing campaigns are those that manage to adopt a unique and consistent tone. You must learn to show your emotions through your writing and to create a style unique to you.

2. Your article must be impactful from the first lines. You have to get to the heart of the matter quickly, because this is what will allow your audience to know whether it is worth pursuing or reading it.

3. Perform in-depth research to improve your content. First, you need to identify a recurring problem that your potential customers are frequently facing. Helping people find solutions to solve their problems is what will make your content valuable.

4. Think of a catchy title for your article. Be aware that the first thing readers will see is the title of your article. So you must write a title that will tilt and motivate users to click on your article to discover its content.

5. Do not copy other people's articles. Providing a unique perspective is the best way to impress your readers. The duplicate content detection algorithms used by search engines continue to improve, so it is best to avoid copying text directly from other sites or publishing the same content in several different places.

6. Choose a catchy and relevant title to catch the eye of your visitors. If your titles contain keywords relevant to your field of activity and your products and if your content is interesting and rich, your reputation will quickly spread on the Net.

7. Let people know immediately how the article can help them. Your title should let people know what to expect; if they know it, they are more likely to read it.

8. Vary the structure of your articles by including bullet lists. Sometimes nicknamed “listicle”, a word formed by merging the word list with the word article, this type of structure works wonderfully on the Web. Formats like "10 mistakes to avoid for successful email marketing" are easy to read and easy to share too! Besides, you probably crossed this model while looking for technical information or advice, the lists go up very well in the search engine results.

9. There are many online sites that will pay you a small amount of money each time your article is viewed. So, with all the different choices, you shouldn't have a hard time making money by writing articles online.

So, do you think that with the new knowledge you have acquired, you will be able to enter the world of content marketing? Remember the tips you learned here and be sure to check them out from time to time.

If you are looking for a digital marketing agency specially dedicated to small and medium-sized businesses and the self-employed, I invite you to consult the website of my agency smartketing.ch and to request a free interview with one of our “ smartketers ”which will help you develop your online business and promote your brand.
Mathieu Janin


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